The 10% Close Rate Commitment
Work ten of our live transfer leads. Close at least one — one in ten, 10%. If a batch of ten worked leads produces zero closes, we replace the shortfall with fresh live leads, free. In writing, in your agreement, on every live lead program we run.
The Commitment, in Plain English
Our live transfer leads are talked to by a real person before they ever hit your phone — qualified, interested, and waiting for a licensed agent. That quality is why our clients consistently close around one out of every ten transfers they accept.
So we put our money where our phone lines are. For every batch of ten worked live transfer leads, the expectation is one closed sale — 10%. If you work ten and none of them close, we don't argue and we don't invoice: the leads that didn't produce are replaced with fresh live leads at no charge, and the new batch counts toward a fresh ten.
The close itself is always your licensed craft — no lead company can lawfully promise a sale. What we commit to in writing is the replacement loop that keeps you working until the number shows up.
How the Math Works
Worked Leads
Every ten live transfer leads you accept and work form one counting batch.
Expected Close
One closed sale per batch is the 10% standard our live leads are built to deliver.
Cost if It Misses
A batch that produces zero closes is replaced lead-for-lead, free, until one does.
What Counts — and What We Ask of You
What Counts as a Close
- A completed application or enrolled policy from a transferred lead
- Any product you're licensed for that the lead fit — not just the line we quoted
- Marked as a sale in your dashboard disposition so it counts toward your batch
What Keeps the Guarantee Active
- Accept transfers during your posted hours of operation
- Work each lead within a reasonable window and use the 3-minute buffer on anything questionable
- Log a disposition for every lead in your dashboard — that record is how batches are tallied
- Keep leads for your own licensed use — no sharing, reselling, or list-pumping
Zero Closes in a Batch? We Restock It. Free.
When a full batch of ten worked leads produces no closes, the unproduced leads are replaced with fresh, verified live transfers at no cost. The replacement leads form the next batch, and the same standard applies: work ten, expect one. The loop continues until your account shows the 10%.
Replacements are delivered as leads, not cash — that keeps the commitment clean under advertising and telemarketing rules, and it's exactly what you actually want: more live prospects on the phone.
Where the Commitment Applies
All Live Transfer Lead Programs
The 10% close rate commitment is written into the Live Lead Transfer Services Agreement and applies across every live transfer niche we operate:
Ready to Close lead orders carry their own replacement loop (every non-producing lead is replaced until the batch closes), so those orders are covered by a standard that's even stronger — just structured differently because the lead arrives verified and waiting.
The Fine Print, Written Honestly
This is a lead-replacement commitment, not an earnings or income guarantee. No lead provider can lawfully guarantee that a consumer will buy an insurance or mortgage product — the sale depends on your licensure, your presentation, product availability in the consumer's state, carrier rules, and the consumer's own circumstances. Regulators treat "guaranteed sales" advertising exactly as you'd expect, so we don't do it.
What is guaranteed, in the signed agreement, is this: leads are consented, scrubbed (DNC and litigator), and verified live before transfer; a batch of ten worked leads with zero closes is replaced free of charge with equivalent live leads; and replacement credits are issued per the disposition records in your dashboard. The commitment is measured on worked leads — leads declined at transfer under the 3-minute buffer and replaced in real time don't count against your batch, because you never paid for them.
The full terms — batch counting, eligibility, exclusions (agent unavailability, disposition logs not kept, leads shared outside your agency), and the replacement process — are set out in your Live Lead Transfer Services Agreement, which the commitment never exceeds. This page is a plain-English summary of that agreement; the agreement controls.
Ten Leads. One Close. Or We Stock the Bench.
Put the worst lead vendor claim in the industry to the test — because nobody else puts it in writing.
A 10% Close Rate on Live Insurance Leads — What's Realistic and What's Promised
Industry-wide, cold internet leads often convert at 1–3%. Live transfer leads — where an in-house call center qualifies the consumer and transfers them while they're live on the line — perform at a different level entirely. Our clients report closing roughly one in ten accepted transfers, and that observed standard is what our written commitment is built around: work ten live transfer leads and the expectation is one close.
The difference is structural. The consumer has already spoken with a person, confirmed their interest, and consented to the transfer — you're taking a warm hand-off, not dialing a cold list. Every record is scrubbed against national and state DNC lists and known litigator databases, with documented TCPA-compliant consent, before it ever reaches your phone.
Why We Frame the Guarantee as Replacements, Not Revenue
Insurance advertising rules (and FTC truth-in-advertising standards) draw a hard line at promises of income or guaranteed sales — and agents get burned by vendors who cross it. A promise like "you will close a sale" isn't just legally shaky; it's dishonest, because the close depends on the licensed agent's craft.
So the Live Quote Leads commitment is built the clean way: we stand behind the lead, not the sale. Verified, consented, scrubbed live transfers in; free replacements out when a batch doesn't produce. You get the same economic protection a "guarantee" implies — you keep working until the 10% shows up — and everything stays on the right side of the rules in every niche we serve.
Frequently Asked Questions
Is the 10% close rate really guaranteed?
The close itself can't be guaranteed by anyone, lawfully or honestly — that part depends on your licensed work. What's guaranteed in writing is the replacement loop: ten worked live transfer leads with zero closes means the shortfall leads are replaced free, and the loop repeats until your account produces at the 10% standard.
How do you track my batches?
Through the disposition log in your client dashboard. Every lead you accept gets a disposition — worked, closed, or replaced under the 3-minute buffer. Batches are tallied from those records, which is why keeping them current keeps your guarantee airtight.
Do replacements cost anything?
No. Replacements are free, and they arrive as fresh verified live transfer leads — not account credits or cash back. If a ten-lead batch produced zero closes, you get the equivalent leads back at no charge.
Which lead types does this apply to?
Every live transfer program we run: Final Expense, ACA, Medicare, Auto, Home, Mortgage Protection, Cash Out Refinance, and Reverse Mortgage. Ready to Close orders carry their own replacement standard — every non-producing lead is replaced until the batch closes.
Can anything void the commitment?
The commitment stays active as long as leads are worked in good faith: transfers accepted during your posted hours, dispositions logged, and leads kept within your own agency. Persistent unavailability or unlogged batches are the usual ways agents forfeit replacement eligibility — all spelled out in the signed agreement.
Is this compliant with insurance advertising rules?
Yes — because we never promise a sale or an income. We promise verified, consented, DNC- and litigator-scrubbed live transfers, and free replacements when a worked batch doesn't produce. That structure keeps the guarantee enforceable and the advertising clean in every state we operate in.